There are many ways to become entranced. This weekend I experienced one way in the presence of Suzanne Falter-Barns, Get Known Now branding expert, and her new business partner, Jeffrey Van Dyk , as they soulfully blended their respective niches into one sweet outcome for the entrepreneurs attending the launch of their new program “The Perfect Platform Revival”.
I have to admit, as a solopreneur enrolled in one of Suzanne’s year-long courses, and as an early coachee of Jeffrey’s mentor, Tim Kelley, curator of Know Your Purpose, I was a little hesitant in spending precious resources for what could be another workshop promising the big shift but sorrowfully under delivering. Was this cross-niche hybridization a way for two coaches to simply repurpose program material that was close to the dreaded product expiration entrepreneurs face as followers jump on the brand wagon of a competitor? Or was it as promised an intersection of business and spirit?
The line between business and spirit thinned as soon as I crossed through the doors of the conference room and immediately Suzanne and Jeffrey began a sweet, subtle orchestration of purpose and the pedagogy of building an attention getting-brand and ultimately a high performing purpose-driven business. In what only can be recognized as a series of divinely orchestrated events, Spirit brought these two together to deliver to heart-centered entrepreneurs the foundation for growing a highly successful service-based business, and inspiration continued to infuse the two as they co-created the event. (more…)
